Marketing Portfolio
Hi, I'm Rae.
I do
marketing.
I'm a final-year Communication Studies and Business student at Nanyang Technological University, available for full-time roles from May 2026. Across four internships spanning digital agencies and in-house teams, along with personal projects, I've built hands-on experience in performance marketing, influencer marketing, and client-facing campaign work.
I'm drawn to roles where marketing is both measurable and meaningful — where data informs creative decisions and campaigns are built to actually perform. I'm actively seeking roles in Performance Marketing, Influencer & Creator Marketing, and Account Management; and I bring to each the same instinct: understand the audience, back it with numbers, and make it land.
What I do
Areas of Expertise
Performance & Paid Media
Multi-platform campaign execution across Google, Meta, and TikTok Ads. A/B testing, ROAS optimisation, and data-driven budget allocation.
Influencer & Creator Marketing
End-to-end influencer partnership management — from creator research and outreach to negotiations and content approvals.
Account Management
Client-facing advisory and relationship management. Translating performance data into actionable recommendations that drive incremental growth.
Social Media & Content
Social-first content strategy informed by lived experience as a nano TikTok creator and a year-long social campaign as part of a Final Year Project.
Where I've been
Internship Experience
Influencer Marketing Intern
Manus AI
Client Partner Intern
Shopee
Marketing Analytics Intern
Maybank Securities
Digital Marketing Intern
Sphere Agency
Selected projects
Featured Work
Heartwired
A year-long social campaign at Wee Kim Wee School of Communication & Information, exploring modern dating behaviours and emotional connection among young adults in Singapore. Executed through three distinct phases — online and offline — designed to spark more intentional connections.
Social Media
Contributed to the development and execution of Heartwired's social media strategy. Involved in shaping content angles, scripting and editing videos, and building a cohesive visual identity to drive awareness. The objective was to build awareness, start conversations, and attract participants who resonated with the campaign's message.
Public Roadshow
Planned and executed a public roadshow reaching 200+ members of the public at *SCAPE, translating online conversations into an interactive offline activation. Developed collaterals, supported on-ground operations, and promoted the activation across social platforms. Through interactive prompts and on-ground conversations, we gathered candid sentiments about what feels lacking in modern relationships.
Singles' Mingling Event
Supported the design and execution of a multi-step matchmaking experience, including screening calls, a Zoom "blind date", and coordinating a 1-to-1 dinner date at NOX Dine in the Dark. The multi-step format was intentionally designed to slow down the process and reduce superficial distractions. This phase involved participant coordination, stakeholder liaison, and on-site event management to ensure a seamless end-to-end journey.
UGC & Creator Marketing
As a lifestyle nano creator on TikTok, I've collaborated on UGC content with brands including Stryv, New Moon, and Halo Home.
This experience gives me a creator-side perspective on influencer marketing — understanding what makes a brief work, how to translate brand messaging into authentic content, and what drives real engagement on short-form video platforms.
CPR Coffee
A personal Instagram account where I document drink creations and cafe hops through short-form videos and creatives. Born out of a genuine love for coffee culture, @cpr_coffee is where I experiment with content formats, visual storytelling, and community-building — all on my own terms.
BMW Google Ads Campaign
During my internship at Sphere Agency, I managed multi-platform digital campaigns for BMW Nelson Autohaus across Google Search and YouTube, continuously optimising creative, copy, and audience targeting to maximise performance.
200%+
KPI exceeded on BMW Google Ads
through continuous optimisation & A/B testing
NTUdEEEvelopers × Google: Tech4Tomorrow Hackathon
My team clinched 1st place among 25 teams in a 5-day sustainability-focused hackathon jointly organised by Google and NTU, where we created a working AI detector to evaluate the condition of second-hand clothes through pictures. As part of the competition, I developed a Figma UI prototype, designed the pitch deck, and delivered a compelling presentation to judges.
Toolkit
Skills & Tools
Advertising Platforms
Analytics & Research
Creative & Design
Soft Skills
Certifications
Google Data Analytics Professional Certificate
Coursera · Google
Google Ads for Beginners
Coursera · Google
Languages
Available from May 2026
Let's build something
together.
I'm actively looking for full-time roles in Performance Marketing, Influencer & Creator Marketing, and Account Management. Open to opportunities in Singapore and beyond.