Marketing Portfolio
Hi, I'm Rae.
I do
marketing.
I'm a final-year Communication Studies and Business student at Nanyang Technological University, available for full-time roles from May 2026. Across four internships spanning digital agencies and in-house teams, along with personal projects, I've built hands-on experience in performance marketing, influencer marketing, and client-facing campaign work.
I'm drawn to roles where marketing is both measurable and meaningful — where data informs creative decisions and campaigns are built to actually perform. I'm actively seeking roles in Performance Marketing, Influencer & Creator Marketing, and Account Management; and I bring to each the same instinct: understand the audience, back it with numbers, and make it land.
What I do
Areas of Expertise
Performance & Paid Media
Multi-platform campaign execution across Google, Meta, and TikTok Ads. A/B testing, ROAS optimisation, and data-driven budget allocation.
Influencer & Creator Marketing
End-to-end influencer partnership management — from creator research and outreach to negotiations and content approvals.
Account Management
Client-facing advisory and relationship management. Translating performance data into actionable recommendations that drive incremental growth.
Marketing Analytics
Structuring campaign and event data into clear, decision-ready insights. Comfortable with data analysis using Excel (pivot tables, VLOOKUP, XLOOKUP) and performance reporting.
Social Media & Content
Social-first content strategy informed by lived experience as a nano TikTok creator and a year-long social campaign as part of a Final Year Project.
Where I've been
Internship Experience
Influencer Marketing Intern
Manus AI (Meta Platforms)
- —Executed creator-led digital campaigns across the European market, managing 15+ influencers and agency communications, while overseeing timelines, content approvals, and ensuring brand-aligned campaigns
- —Conducted digital marketing research and performance analysis on creators, competitors, and audience engagement using Scrumball, Favikon, and Clay to inform campaign strategy
Client Partner Intern
Shopee
- —Analyzed Shopee Ads performance and commercial outcomes (ROAS, CIR, CPC, CR) for FMCG brand partners including Danone, Kao, and Beiersdorf, identifying optimization and revenue growth opportunities
- —Delivered client-facing performance reviews and pitching materials, advising brands on budget allocation, media mix, and targeting strategies to improve investment efficiency
- —Partnered closely with account managers to educate clients on ad solutions and best practices to drive incremental spend and long-term partnerships
Marketing Analytics Intern
Maybank Securities
- —Delivered post-event performance analysis and insights through concise reporting decks
- —Produced email marketing materials, including drafting engaging copy, designing creatives using Canva, and conducting A/B testing to optimize open and click-through rates
- —Simplified technical financial concepts into compelling messaging across social media (LinkedIn/Meta) and email channels to strengthen brand communication
- —Secured and managed partnerships with 10+ merchants, coordinating exclusive offers to deliver successful birthday campaign execution and enhance client satisfaction
Digital Marketing Intern
Sphere Agency
- —Planned, executed, and optimized digital campaigns across Google (Search/YouTube), TikTok, and Meta for key brand accounts including BMW and Enfa
- —Collaborated with cross-functional teams (design, account management) to develop campaign concepts and creatives
- —Monitored campaign performance using Google Analytics and platform dashboards, exceeding BMW's Google Ads KPI by 200%+ through continuous optimization
- —Researched market trends, audience insights, and market sizing to inform campaign strategy and growth opportunities
Selected projects
Featured Work
Heartwired
A year-long social campaign at Wee Kim Wee School of Communication & Information, exploring modern dating behaviours and emotional connection among young adults in Singapore. Executed through three distinct phases — online and offline — designed to spark more intentional connections.
@heartwired.sg
46 posts · 203 followers · a @wkwsci fyp campaign
Social Media
Contributed to the development and execution of Heartwired's social media strategy. Involved in shaping content angles, scripting and editing videos, and building a cohesive visual identity to drive awareness. The objective was to build awareness, start conversations, and attract participants who resonated with the campaign's message.
Public Roadshow
Planned and executed a public roadshow reaching 200+ members of the public at *SCAPE, translating online conversations into an interactive offline activation. Developed collaterals, supported on-ground operations, and promoted the activation across social platforms. Through interactive prompts and on-ground conversations, we gathered candid sentiments about what feels lacking in modern relationships.
Singles' Mingling Event
Supported the design and execution of a multi-step matchmaking experience, including screening calls, a Zoom "blind date", and coordinating a 1-to-1 dinner date at NOX Dine in the Dark. The multi-step format was intentionally designed to slow down the process and reduce superficial distractions. This phase involved participant coordination, stakeholder liaison, and on-site event management to ensure a seamless end-to-end journey.
UGC & Creator Marketing
As a lifestyle nano creator on TikTok, I've collaborated on UGC content with brands including Stryv, New Moon, and Halo Home.
This experience gives me a creator-side perspective on influencer marketing — understanding what makes a brief work, how to translate brand messaging into authentic content, and what drives real engagement on short-form video platforms.
BMW Google Ads Campaign
During my internship at Sphere Agency, I managed multi-platform digital campaigns for BMW Nelson Autohaus across Google Search and YouTube, continuously optimising creative, copy, and audience targeting to maximise performance.
200%+
KPI exceeded on BMW Google Ads
through continuous optimisation & A/B testing
NTUdEEEvelopers × Google: Tech4Tomorrow Hackathon
My team clinched 1st place among 25 teams in a 5-day sustainability-focused hackathon jointly organised by Google and NTU, where we created a working AI detector to evaluate the condition of second-hand clothes through pictures. As part of the competition, I developed a Figma UI prototype, designed the pitch deck, and delivered a compelling presentation to judges.
Toolkit
Skills & Tools
Advertising Platforms
Analytics & Research
Creative & Design
Soft Skills
Certifications
Google Data Analytics Professional Certificate
Coursera · Google
Google Ads for Beginners
Coursera · Google
Languages
Available from May 2026
Let's build something
together.
I'm actively looking for full-time roles in Performance Marketing, Influencer & Creator Marketing, and Account Management. Open to opportunities in Singapore and beyond.